TOP 5 TRENDS IMPACTING NETWORK MARKETING IN 2022.

Multi Level Marketing in simple is the practice of selling goods or services on behalf of a company in a marketing system where participants receive commission for their sales as well as for the sales of the participant they recruit. It’s also popular in names including network marketing, cellular marketing,consumer-direct marketing.

Network Marketing has grown tremendously over the years and is known as the business of the 21st century. It appeals to people with high energy as well strong sales skills, who can build a profitable business with low investment.Multi level Marketing has evolved a lot over the years and as established itself a lead role in the economic graph today.

Let's have a look at the major trends impacting the evolving network marketing business in the year 2022;

1.Rising Entrepreneurship

Followed by the Global Pandemic,the work definitions in traditional way are dramatically changing.More number of people are looking forward to flexible work opportunities that allows them to achieve better work life balance,thus network marketing companies are benefiting.

Today, nearly one-third of all employed Americans say they have a side business. And 60% say their ultimate goal is to work for themselves. Almost half of those polled say money is the most important resource they need to pursue entrepreneurship.This is where MLM comes into play and provides the best platform for entrepreneurs.

2.Customer satisfaction fuels growth.

Across the retail world, the power has been shifted from the retailer’s side to the consumer.In today’s world the consumer has unlimited option in accessing information to make their buying decisions.

MLM companies are responding by improving their customer centricity day by day and providing additional support to sales representatives targeting at providing better customer experience.Invovlement of advanced tools including Customer relationship management and other loyalty programmes has made the customer experience the best in network marketing companies.

3.Role of Social Media.

As a result of the global pandemic, the comfort zones with the social media has been increased.About 40% of the world population uses any of the social media platform today.Social media provides a great medium for the MLM representatives to engage with current and potential customers and is a great opportunity to extend customer base.In the coming years, social media direct selling will expand beyond the current engagement posts and virtual sales events to include strategic influencer marketing and true social commerce.

4.Brand Strength

Having a strong and trustworthy brand identity is a count-out element in today’s competitive market. Network marketing companies that take a genuine and strategic approach to build and maintain consitent brand identity provides a great support for there representatives in form of loyalty and awareness.

5.Individualization earns points

Consumers today are not ok with the universally applicable strategy of marketing.Instead they expect individual messages,product suggestions based on their interest ,preferences and purchase history.The interest of the people towards the personalisation experience is just getting higher day by day.

Through their MLM software, MLM companies collect a wealth of customer data that can be translated into personalised outreach and offers. Personalization strategies are effective. Companies that implement personalization programmes have 10-15% higher browser-to-buyer conversion rates and up to 20% higher customer satisfaction rates.

Conclusion

Network marketing has turned as one of the major icon in entrepreneurship and has already grown big.With advanced technologies getting better and joining hands with MLM companies.The upcoming years would be of no doubt that network marketing will reach new heights and the trends that impacting it will also evolve.